Hi, I'm Aniko.

I build businesses from nothing. Now I'm building the tools that run them.

Holiday lets, cleaning and renovation, run day to day by my team. I spend my time on the systems behind them, and now I'm turning those systems into software, built with AI, and sharing how it's done.

15+ years in hospitality3 companies from scratch1,000+ guest turnovers

One email a week: the houses, the tools, the businesses I'm building next. Free, unsubscribe any time.

Aniko Rucz in the doorway of one of her holiday lets
How I can help you

Pick the one that sounds like you

Starting outYou're thinking about a holiday let, or you have one and don't know what to buy, how much linen, or which certificates

This is where most people get stuck. HostPlaybook works it out for you: whether the deal stacks up, exactly what to buy for your sleeps and beds, and every compliance check in one place.

Try HostPlaybook below Already hostingYou run a holiday let and want it to run smoother with less of you in it

On YouTube I show the actual systems: pricing, changeovers, guest messages, compliance, and where AI fits.

Watch on YouTube Hands offYou own a property in Worcestershire and want someone else to run it

Let of Luxury manages holiday lets for owners across Worcester, Tewkesbury and the surrounding area. Email info@letofluxury.co.uk.

About Let of Luxury Building from zeroYou want proof that starting with nothing in a new country can still work

I started in hotel kitchens and cleaning jobs. The story section is the short version; the newsletter is the long one.

Read my story
What I'm building

Two products that started as problems in my own business

Both are working previews. Tap around, move the sliders, open the key safe.

In build · early access soon

HostPlaybook

For people thinking about a holiday let, and for people who have one and don't know how to set it up. It follows the order I use on every property of my own, and it does the working out for you.

Move the sliders, then tap the tabs at the bottom to see each stage

  • Deal: a free analyser that gives a verdict in 60 seconds
  • Set up: enter sleeps and bed types and it calculates everything to buy, and where from
  • Operate: what's happening at the property, plus every certificate with expiry reminders and plain-English explanations
  • Improve: pricing and occupancy ideas from your own calendar
  • Aniko AI: the whole playbook plus three years of our real problems, solved, available any time
HostPlaybookFree

Will your property make money as a holiday let?

£1,226
worth a closer look
Estimated monthly gross£3,366
Estimated monthly costs£2,140
Break-even night£98
AYour minimum nightly price is your break-even night. Know it first.
Set upWhat to buy

Tell it the beds. It tells you the shopping list.

Linen sets (3 per bed)9
Bath sheets + hand towels6 + 6
Plates, bowls, mugs, glasses (2x sleeps)12 each
Pillows (2 per bed + spares)8
Bath mats (per bathroom)2
AFlat sheets over fitted. They press easier and the elastic doesn't shrink.
OperateThis week

What's happening at your property

Fri
Changeover, 2 cleaners bookedChecklist and photos due by 2pm
Sat
Guests arrive, party of 6Key safe code goes live at 3pm
Mon
Radiator in bedroom 2 reportedMaintenance visit, cleaner-solvable
Compliance registerEngland
Gas safety certificateExpires in 8 months
EICR (electrical)4 years left
Fire risk assessmentDue in 3 weeks
Legionella assessmentNot uploaded
PAT testingDone, 11 months
AEach one has a plain-English page: what it is, who can do it, what it costs.
ImproveNext 12 months

Where the money is in your calendar

JFMAMJJASOND
Gap nightsPrice up, not down
Local events found14 in 6 months
Reviews below 52 to reply to
ANever discount a last-minute night. They pay more, not less.
Aniko AIAsk anything
Hi, I'm Aniko AI. I know the whole playbook and three years of problems the team has already solved. What's going on?
In build · live with our own guests first

The Guest Hub

A digital guidebook for Let of Luxury guests, styled like a hotel compendium. One link per booking, no login, no app. This is the live hub for 79 Bromyard Road, one of our own houses.

We built it for two reasons. Guests who book through Airbnb or Booking.com never see our extras, and we never get their email address. The hub fixes both.

Tap the key safe, request an extra, open the house guide

  • Key safe code that unlocks on arrival day, not before
  • Extras and packages for every guest, not just direct bookers
  • Request first, then charged once we confirm, because early check-in isn't always possible
  • Collects the guest's email so we can invite them back directly

79 Bromyard Road

Sleeps 12 · games room · Worcester

This is just the beginning of your journey. We're here for anything you need.

Aniko, May and the Let of Luxury team
Check-in3:00 pm
Check-out10:00 am
Want the door code and Wi-Fi by email too?
Your guide
ExtrasRequest, we confirm
House guide
HeatingThermostat is in the hall. Set it and leave it; the boiler takes a few minutes to catch up.
Wi-FiNetwork and password are on the card by the kettle, and in your welcome email.
Kitchen dinerSeats the whole party. Dishwasher first, then everything else.
Games roomFull-size pool table. Cues and balls in the cabinet. Please keep drinks on the side table.
BinsBlack bin Tuesday, green bin alternate weeks. We'll put them out if you're mid-stay.
Floor planFive bedrooms over two floors, two bathrooms, family room at the back.
Local guide
Worcester RacecourseFifteen minutes on foot along the river. Race days book up, so check the calendar.
The Cathedral and the SevernA flat riverside walk into the city centre, about 25 minutes.
Pubs and foodOur favourites nearby, with the ones that take a party of 12.
Things to doBookable days out around Worcestershire and the Malverns.
AI in a real business

How I actually use AI, not how people say they do

Nothing here is a demo. Each of these runs inside the business today.

Every week

Weekly event watch

A research pass scans six months ahead for every event near our properties, so pricing is set before demand arrives, not after.

Every day

Daily auction watch

Checks the property auctions for unsold lots across three counties, and the stock auctions for furniture and kit worth buying for the houses.

Knowledge base

Aniko AI

Trained on hundreds of our real guest reviews and years of guest messages, so it answers host questions the way my team actually would.

Every month

Bookkeeping from photos

Receipts are photographed on site and turned into a per-property gross, VAT and net schedule, ready for the accountant.

Aniko Rucz sitting with a globe
My story

From small-town Hungary to building multiple UK businesses

I moved to the UK young, ambitious, and with absolutely no safety net. Still young, just with better spreadsheets now.

I arrived from a small town in south-western Hungary and started exactly where most people do: hotels, coffee shops, cleaning jobs, long hours, no shortcuts.

Over time I found my feet in the laundry and dry cleaning industry, where I spent more than twelve years learning the operational systems that quietly build real businesses, rising from the production floor to managing director.

In 2024 I left to start my own companies. That operations background is the foundation for everything I do in property today, and for the tools I'm building now.

Read my full story
The businesses

Three companies that cover a property from keys to five-star review

Holiday lets

Let of Luxury

Short-term and holiday let management across Worcester, Tewkesbury and the surrounding area, for our own properties and for other owners.

Cleaning

Clean 2 Perfection

Started because a reliable cleaner is the hardest part of hosting. Changeovers, linen and restocking for the whole portfolio.

Renovation and maintenance

Fix and Finish Pro

Full refurbishments down to the small fixes that keep guests happy, including the radiator that always needs bleeding in October.

From the blog

Practical guides for UK hosts

Starting out

UK host mistakes

The most common mistakes new UK hosts make, and how to avoid them from day one.

Read Systems

Hosting automation tools

Why every host should use a channel manager to automate messaging, cleaning and bookings.

Read Guests

Handling bad reviews

How to respond to a negative review calmly, professionally and without losing the next booking.

Read Set up

Pet-friendly hosting

How to welcome pets without damaging your property, with simple rules and a smart setup.

Read
All articles
The newsletter

One email a week from inside the businesses

How the houses are doing, what I'm building and what broke, how the next business is coming together, and the thinking behind the decisions. Written by me, not a team.

The housesHostPlaybook and the Guest HubAI in a real businessNew businessesBuilding from zero

Free, on Substack. The how-to guides stay here on the blog; the newsletter is the inside view. Unsubscribe any time.